We are so excited to introduce Stephanie Hallam to the Kimberlite family. Stephanie is working with my clients who are in need of technology support. If you are transitioning to a new CRM and need some extra hands on deck for data migration and integrity checking or want a solid technology wonk to help you get up to speed with your CRM Stephanie can help you out. I feel incredibly lucky to have had such a great resource available for my clients. To celebrate I had Stephanie take the wheel for the blog today. Take it away, Steph!
Hi, I’m Stephanie Hallam. I have worked with an RIA for over 10 years and have handled multiple implementations from CRM, PMS systems, document management systems, compliance systems. I am Salesforce Certified for 5 years and have worked with multiple CRMS in the financial services industry. Today I want to look at how CRM can help you grow your service-based business.
The client relationship is the foundation of your service-based business. Using tech tools to organize and store client information, track your client interactions, and streamline your processes ultimately helps those relationships grow stronger. This is where a CRM can help you. Customer Relationship Management (CRM) is more than just a way to store your client contact information. These helpful systems exist to help you understand and improve your interactions with your clients using the right tools – which is exactly what every business owner should be working toward.
So, what ways does a CRM help you achieve the ultimate goal of stronger customer relationships?
1. They increase customer satisfaction.
With centralized information, you have quick access to client data and better serve your clients when they contact you. Anyone on your team or in your firm can quickly see work in progress, any activity history you’ve recorded, and all other pertinent information. You can also share activity reports with your clients to see what work was performed in the last year. Most importantly, centralized information gives you the opportunity to proactively reach out to clients for RMD’s and other time sensitive processes.
2. They help you increase your productivity.
A CRM improves communication within your business. Instead of having to search several locations, or ask colleagues to help you track down documents, your CRM is the central location of all your ongoing and upcoming client interactions.
3. They streamline processes.
Though you still have to do the initial legwork and document your processes, a CRM can allow you to automate some of these processes to save yourself time in the long run. CRMs utilize built-in workflows for repeatable processes. This allows several members of your team to provide consistent service to clients, or if you’re a solopreneur it allows you to stay consistent even with your hectic schedule.
4. They improve your marketing.
CRMs allow you to utilize reports and analytics to get to know your clients and segment them by AUM, communication preferences, or age. You can also set up automatic follow-up tasks to stay on top of leads. This is a definite win for business owners who struggle with consistent marketing and need some help tracking the impact of their marketing tasks. Knowing what’s working and what’s not can help you spend time on marketing strategies that grow your business and build your customer relationships – not the tasks that aren’t getting you any traction.
5. CRMs save you time.
Every business owner wants to be able to communicate with their clients efficiently and effectively. CRMs make it possible. Utilize analytics from your CRM to focus communication on customers who are in need of attention. Utilize tasks and events to create your own daily, weekly, monthly, and annual to-do lists.
CRMs are excellent tools for any business owner or team to productively coordinate their tasks with their client information. It might sound too good to be true, but by keeping everything in one place can help you save time and still provide superior customer service. Whether you don’t have a CRM or aren’t making the best use of your current system, making a CRM your central hub for all client information can help streamline your daily tasks – making client relationship building and retention your top priority.
Thanks, Steph! Isn’t she great? I knew you guys would love her. If you’re interested in learning more about how you can work with my team to improve your business’s use of technology, CRM or otherwise, schedule a phone call with me! I’d love to hear more about what your needs are and how we can help.